Review: How to Set up & Run a Fashion Label

How to Set up & Run a Fashion Label by Toby Meadows
My rating: 3 of 5 stars

Toby Meadows book is good because it tries to be comprehensive. The book is laid out logically, each chapter deals with a specific aspect of the label creation process. It covers the legal and the practical, it has resources and templates and a pretty solid directory at the end. Within the chapters, Meadows breaks down the process and structures analysis in a way that feels like it's covering all the bases. Helpful case studies also dot the book, adding colour and touching base with the real world.

I wish it had gone just a little bit further than it did. I would have loved advice on how to call distributors, more concrete numbers/specific places to go for more concrete numbers, and tips that go beyond the very broad. I understand that this stuff gets outdated and the broad stuff is most accessible, but I think without it the book just feels like it's missing something essential. It needed more depth and examples.

The exercises are a let-down. They are scattered across the book, but they are not as interesting or helpful as they could have been. So much potential there.

All in all, worth reading as a quick introduction to making fashion labels if you're into that sort of thing.

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